Better management of the dealer network in its 32 countries would enable the Lexus regional management team to improve overall performance and achieve corporate brand targets. Developing a robust and regular Business Intelligence process that made use of advanced Management Information Systems (MIS) would help LED to start managing by fact, provide support where markets needed it and receive feedback on local improvements.
With data from so many countries to collect and multiple suppliers involved, the variation in quality was significant. Data was frequently not available, and when it was there were doubts as to whether it was good enough to use. More significantly, resolution of data issues identified were not always the responsibility of any single data supplier, which meant it was difficult to establish a common standard by which all markets could be benchmarked.