Consumers are spending more and more in the Leisure and Entertainment sector, and their behaviour is changing. These health-conscious clients value immersive experiences, speed, and convenience. Technology has a role to play too, delivering improved customer experience through segmentation and personalisation.
To maximise these opportunities, the industry is consolidating for growth, meaning increased merger and acquisition activity is prevalent.
- Implementing customer analysis and reporting tools, and training users to explore high availability customer data with confidence
- Using technology to measure the depth of customer engagement, manage incentives, and monetise relationships
- Reducing the administrative overhead of financial reporting, ad hoc analysis, planning, budgeting, and forecasting—through increased automation