Increased merger and acquisition activity is prevalent as the industry consolidates for growth. Consumer behaviour in the Leisure and Entertainment sector is changing, whilst spend is increasing. More immersive and health-conscious experiences, speed, and convenience are valued.
To deliver this improved customer experience, technology is driving innovation through segmentation and personalisation.
- Implementing customer analysis and reporting tools, and training users to explore high availability customer data with confidence
- Using technology to measure the depth of customer engagement, manage incentives, and monetise relationships
- Reducing the administrative overhead of financial reporting, ad hoc analysis, planning, budgeting, and forecasting—through increased automation