New and used car showrooms across the country are starting to reopen but the already complex business of running a franchised dealership has just got a bit more difficult. Not only are there a whole raft of new health and safety issues to consider, nobody really knows how customers are going to behave and whether buying habits will be changed by the ongoing COVID-19 pandemic, the challenge of having lots of plates that need to be kept spinning remains.

In this week’s Auto Retail Profit, our Commercial Director Tracy Ellam shares her thoughts on navigating the ‘new normal’, and the benefits of taking a single view of your business, pulling together all the different areas of financial and operational data across the multiple functions of the dealership, to help your organisation thrive.

Read Tracy’s article in full on page 9, here: